Sony Entertainment Television is set for a major transformation, with popular fiction shows like Aapka Apna Zakir, Kavya, and Jubilee Talkies going off air in the coming weeks. In their place, the channel will focus on reality-based programming, including India’s Best Dancer, Kaun Banega Crorepati 16, and reruns of classic shows.
This strategic shift comes after Gaurav Banerjee, formerly with Star India, took charge of Sony Network. According to exclusive sources at IndiaToday.In, his top priority is to boost Sony TV’s viewership by introducing fresh and engaging content. The network’s creative team is currently working on a large-scale revamp, aiming to redefine Sony’s identity in the highly competitive entertainment industry.
The decision to restructure the channel stems from a need to strengthen its position against rivals like Star Plus and Colors TV. Sony TV, known for its mix of drama, reality, and niche storytelling, has seen fluctuations in ratings over recent years. The upcoming content overhaul seeks to attract a wider audience while maintaining the channel’s legacy of innovative storytelling. Fans of fiction-based shows might have to wait a little longer to see if Sony reintroduces high-quality scripted content as part of its revamped lineup.
